May is a popular month for many Americans for a wide variety of reasons. For some Star Wars fans, May 4 stands out as a great day signifying “May the Fourth (force) be with you.” Mother’s Day is a big holiday that comes right in the middle of the month (this year it is May 14).
The last Monday of May is reserved for Memorial Day, the federal holiday that honors and mourns U.S. military personnel who died while serving their country. The Kentucky Derby takes place on the first Saturday of the month. Baseball is in full swing, the NFL draft just happened and basketball and hockey playoffs are ongoing, with wagers on all of them available at Virginia sportsbook apps.
And of course, early in the month comes May 5, or as it is more commonly known, the Mexican holiday of Cinco de Mayo. So any way you choose to celebrate May 5, we have a list for you.
Cinco de Mayo commemorates the anniversary of the Mexican victory over France at the Battle of Puebla in 1862. It has come to be more of a general celebration of American-Mexican culture and is arguably more popular in the United States than it is in Mexico. Fittingly, May 5 is also National Chipotle Day. The chipotle pepper is a staple of Mexican cuisine used to add flavor and spice to meals.
With the chipotle pepper being so important in Mexican food it should come as no surprise that the most popular Mexican fast food chain in America is named Chipotle. National Chipotle Day and Cinco de Mayo marks a perfect time to see which States love Chipotle the most.
To determine who are the biggest Chipotle fans, we used consumer data from ScrapeHero to determine how many Chipotle restaurants were in a state per one million people, as well as the percent share of restaurants in the United States. Then we used Google Trends search data for “Chipotle near me” in the past 90 days in determining relative interest in the chain (100 points is the most, 0 the least). We assigned a weight to each category and arrived at a final ranking for each state.
Ohio takes the top spot, but Virginia also had a great ranking, checking in as the sixth most Chipotle-loving state. The commonwealth has 4% of total Chipotle locations in the country, and that works out to 14.5 locations per million people in the state, one of the highest marks in that category.
Virginia also ranked sixth in the Google search category, leading to a strong overall ranking just in time for National Chipotle Day.
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