Is Virginia Going to Stay For Bettors? Bill Takes Aim at Gambling Ads

Is Virginia Going to Stay For Bettors? Bill Takes Aim at Gambling Ads

The Commonwealth of Virginia proudly puts its name on its lottery along with its logo of crossed good-luck fingers that form a “V.”

Despite the fact that lotteries are just about the worst wagering proposition that 17th century probability godfather Blaise Pascal could have imagined, the Commonwealth of Virginia hawks it feverishly on the basis that it serves the public good — in this case, education.

And the lottery advertising pitches often prominently display the word “Virginia.” And that’s understandable.

All of which may leave some bewildered by newly introduced legislation by veteran Virginia state Sen. Thomas Norment Jr., the minority leader. As written, Norment’s SB96 says “a gaming business is prohibited from using the name of Virginia or the Commonwealth in an advertisement in association with its product or service.” The civil penalty for a violation can be up to $50,000.

Of course, the lottery itself would not be affected and no other type of industry is mentioned in the proposed statute as being embargoed from using either “Virginia” or “Commonwealth” in connection with an “advertisement” for that business. Advertising is protected under the 1st Amendment, although commercial speech has somewhat less protection.

In full disclosure, this company has a website and an attached web domain of

The parent company of, the Group, is publicly traded on the NASDAQ and by self-description is “a media company and does not offer actual gambling services but helps online sportsbooks and casino operators acquire players.” It is licensed to do so in Virginia.

”Virginia’s state legislature made it clear that Virginia is for bettors when they legalized sports betting in April 2020 with a strong regulatory regime that offered consumers a choice of online sportsbooks. We will of course respect the will of Virginia's lawmakers but now eagerly anticipate the forthcoming debate on whether or not Virginia is, linguistically speaking, for bettors,” Group said in a statement.

For the most part, provides news about online sports wagering and overall gaming in the Commonwealth and aspires to point its own audience to legal, regulated gaming operators who are licensed in Virginia. Among the news to be found on is financial reporting on Virginia’s online betting industry, including taxes paid.

The commonwealth’s 11 licensed online operators reported a combined handle of about $427 million in December. Since launching in January 2021, more than $3.2 billion was wagered the rest of the year in the state.

Bonus Bets Expire in 7 Days. One New Customer Offer Only. Must be 21+ to participate & present in VA. Gambling problem? Call 1-800-GAMBLER. Visit for Terms & Conditions. US promotional offers not available in NY, NV, or Puerto Rico.

VA Sports Betting Supports Education

Overseen by the aforementioned Virginia Lottery, online sports wagering in Virginia also helps to support education through the taxes raised. Arguably, by extension, enterprises that refer customers to sports wagering operators contribute to that effort.

Norment’s proposed bill is sparse on details and without specific rationale. From its opening “Be it enacted …” to the final period, it’s about 150 words. Perhaps laudably, in doing so it already achieves what many bills do not. Most legislative proposals can’t clear their throats in 150 words.

The senator has not responded to a request for comment.

Norment’s bill flew through the Senate Committee on General Laws and Technology, 13-0, and now heads to the Senate Finance Committee Feb. 9.

Whatever the outcome, will report the news.

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Bill Ordine

Bill Ordine was a reporter and editor in news and sports for the Philadelphia Inquirer and Baltimore Sun for 25 years, and was a lead reporter on a team that was a finalist for the Pulitzer Prize in Breaking News. Bill started reporting on casinos and gaming shortly after Atlantic City’s first gambling halls opened and wrote a syndicated column on travel to casino destinations for 10 years. He covered the World Series of Poker for a decade and his articles on gaming have appeared in many major U.S. newspapers, such as the Los Angeles Times, Chicago Tribune, Miami Herald and others

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