Virginia Bill Prohibiting Use of Popular State Phrase in Gaming Ads Clears Senate

Virginia Bill Prohibiting Use of Popular State Phrase in Gaming Ads Clears Senate

The Virginia Senate overwhelming passed a proposed bill that would prohibit gaming businesses from using a specific phrase in advertising, “Virginia is for Bettors.”

The vote in the state Senate Tuesday on the Virginia sports betting bill was 40-0.

Prior versions of the bill, SB96 – which was initially prefiled in January -- were much broader in the verbiage that was targeted, namely the use of the name “Virginia” or “the Commonwealth” by a gaming business in advertising.

The newly worded bill the state senate approved Feb. 8 was more specific in stating that usage of the phrase "Virginia is for Bettors" is prohibited to be used by a gaming business in “an advertisement in association with its product or service.”

The penalty for a violation would be $50,000.

The bill now moves to the House, where it must pass with the same wording before being sent to the governor for consideration.

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Virginia Tourism Slogan

Virginia has had a well-known tourism slogan for decades, “Virginia is for Lovers.” The familiar slogan also appears on some state license plates.

For transparency and full disclosure, this company has a website and an attached web domain of The phrase has also appeared on the website.

The parent company of, the Group, is publicly traded on the NASDAQ and by self-description is “a media company and does not offer actual gambling services but helps online sportsbooks and casino operators acquire players.” It is licensed to do so in Virginia.

When the original, more broadly worded bill was passed last week in the Senate Committee on General Laws and Technology by a 13-0 vote, Group issued a statement saying: “Virginia’s state legislature made it clear that Virginia is for bettors when they legalized sports betting in April 2020 with a strong regulatory regime that offered consumers a choice of online sportsbooks. We will of course respect the will of Virginia's lawmakers.”

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VA Sports Betting Numbers

In December, the commonwealth’s 11 licensed online operators reported a total handle of about $427 million. Since launching in January 2021, more than $3.2 billion was wagered in the state through the end of the year.

The state will likely release January numbers around March 1. Those should also be strong and February could be even better with Super Bowl betting.



Bill Ordine was a reporter and editor in news and sports for the Philadelphia Inquirer and Baltimore Sun for 25 years, and was a lead reporter on a team that was a finalist for the Pulitzer Prize in Breaking News. Bill started reporting on casinos and gaming shortly after Atlantic City’s first gambling halls opened and wrote a syndicated column on travel to casino destinations for 10 years. He covered the World Series of Poker for a decade and his articles on gaming have appeared in many major U.S. newspapers, such as the Los Angeles Times, Chicago Tribune, Miami Herald and others

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